Clients and specialties

Variety keeps you sharp. Expertise is everything. We’ve combined these two truisms into a selected range of copywriting specialties: financial services, technology, higher education, manufacturing, travel, not-for-profits, and consumer markets. Because we’re quick to learn—and fascinated by almost everything—we often enter new fields from scratch.

Financial services

Our writing has covered the gamut of financial services, from personal finance and SIMPLE IRAs all the way to corporate trust and capital markets. Notable clients include The Bank of New York, First Albany Corporation, Evergreen Bancorp, and Empire Corporate Federal Credit Union.

Technology

Global software developers and regional Internet providers have called on us for websites, brochures, print, broadcast, annual reports, even software reviews. Among our clients: GE Energy Services IT, MapInfo, Go2Pay, Matrix Intermedia, and Shaker Computer.

Higher education

From viewbooks to capital campaigns to national award-winning radio, we’ve handled copywriting for major research universities and community colleges alike. Clients of note include the State University of New York and the state’s financial aid agency, the Higher Education Services Corporation.

Manufacturing

Engineering issues, presented succinctly. We’ve pursued this path in attention-getting direct mail, print, video, and other media for clients like GE. Ask us about our role in a multimedia presentation for a worldwide sales meeting—a presentation that involved almost no copy.

Travel

We love New York—and many other places as well. Our credits include  travel guides for international travelers, media kits on skiing, newsletters promoting city attractions, and direct mail for adventure travel. Along the way, we’ve found—and communicated—the undiscovered fun in places you’d never believe; ask us about Utica.

Not-for-profit

An appeal to the heart—or a wry sense of humor. Our work for nonprofits runs from the emotional, as in radio for United Way of New York State, to the satirical, as in print for the Association of Medical Illustrators.

Consumer markets

Print for telecoms. Radio shows for the New York Lottery. Direct mail and newsletters for The Iams Company. In-store materials for Price Chopper Supermarkets. A subscription guide for a leading regional theatre. From food to entertainment, we’ve helped clients reach—and connect with—the consumer.